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Consumers facing an ordinary transgression of their consumption norms
[Le consommateur face à la transgression ordinaire de ses normes de consommation]

Author

Listed:
  • Audrey Hanan

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

  • Jean-Louis Moulins

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

  • Fons Cendrine

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

Abstract

The object of this investigation is to explore the emotional reactions aroused by the new supply of food products that do not conform to the aesthetic standards found in mass distribution. The results of a qualitative approach, following a netnographic method, bring to light a triple interaction between the perceived value of supply, the individual's ecological awareness, and the feeling of transgression.

Suggested Citation

  • Audrey Hanan & Jean-Louis Moulins & Fons Cendrine, 2017. "Consumers facing an ordinary transgression of their consumption norms [Le consommateur face à la transgression ordinaire de ses normes de consommation]," Post-Print hal-01685868, HAL.
    • Handle: RePEc:hal:journl:hal-01685868
    DOI: 10.15122/isbn.978-2-406-07196-9.p.0173
    as

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