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Vers une meilleure compréhension des stratégies d’implantation des produits de terroir en GMS

Author

Listed:
  • Takoi Touiti

    (EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School)

  • Sihem Dekhili

    (EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School)

Abstract

This article explores the space allocation strategies for terroir products in grocery stores. The results confirm the existence of the three kinds of allocations identified in the literature: on a dedicated shelf, on the shelves of their products categories, and double allocation. Moreover, our research suggests that determinants, objectives and constraints related to the space allocation decision are impacted by the branding strategy, store format and terroir products category.

Suggested Citation

  • Takoi Touiti & Sihem Dekhili, 2017. "Vers une meilleure compréhension des stratégies d’implantation des produits de terroir en GMS," Post-Print hal-01685740, HAL.
    • Handle: RePEc:hal:journl:hal-01685740
    DOI: 10.15122/isbn.978-2-406-07196-9.p.0143
    as

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