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Garder à tout prix : décryptage d'une tendance très tendance

Author

Listed:
  • Valérie Guillard

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Nous connaissons tous des personnes qui gardent un tas d'objets alors quelles n'en ont plus l'utilité. Elles déploient, pour les conserver, une infinité de stratégies : location d'espaces de rangement, accumulation de cartons au grenier comme à la cave, annexion du garage d'un proche ou des parties communes d'un immeuble... Les magazines ne sont d'ailleurs pas avares de bons plans pour stocker toujours plus ou optimiser le rangement. Cet essai passe les motivations profondes des « gardeurs » au crible d'une analyse qui relève tout autant de la sociologie que de la psychologie et du marketing. Il révèle une tendance récente, courante mais paradoxalement peu connue, véritable reflet d'une société de consommation tiraillée entre l'accumulation à outrance et le rejet du gaspillage.

Suggested Citation

  • Valérie Guillard, 2013. "Garder à tout prix : décryptage d'une tendance très tendance," Post-Print hal-01648146, HAL.
  • Handle: RePEc:hal:journl:hal-01648146
    as

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