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De l’importance de la créativité entrepreneuriale. Le cas des petites entreprises

Author

Listed:
  • Marc Jaillot

    (GDI - Gouvernance et développement insulaire - UPF - Université de la Polynésie Française)

Abstract

Creativity is a new field of research compared to innovation and the final boundaries of creativity have not yet been clearly defined. Creativity and innovation have often been jointly used to describe product innovation through which companies obtain a "star" product as the single best idea. However, they haven't been much used to study successful combinations of a multitude of ideas that result in entrepreneurial success. Nevertheless, this creative process can be hard to copy and can therefore be a competitive advantage. The purpose of this article is to explore the concept of entrepreneurial creativity to explain and describe its place and importance in small companies. We will first describe the concept of entrepreneurial creativity in a small business context. Then we'll examine features that highlight the importance of creativity for entrepreneurs of small companies. The third part will rely on a complementary qualitative empirical research to provide insights and discuss the boundaries of entrepreneurial creativity.

Suggested Citation

  • Marc Jaillot, 2016. "De l’importance de la créativité entrepreneuriale. Le cas des petites entreprises," Post-Print hal-01645383, HAL.
    • Handle: RePEc:hal:journl:hal-01645383
    DOI: 10.21494/ISTE.OP.2016.0102
    as

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