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The concept of CRM as a component of the management of the development of tourism enterprises
[Концепція Crm Як Складова Управління Розвитком Туристичних Підприємств]

Author

Listed:
  • Олександр М Туник

    (KNUTE - Kyiv National University of Trade and Economics)

Abstract

Under the current conditions, the competitiveness of tourism enterprises is ensured by a stable segment of consumers, as tour operators should be guided by the creation of target segments for the high consumer value of tourist products. That is why the basis of forming the competitive advantages of a tourist enterprise is the introduction of its concept of customer relationship management (CRM) (Customer Relationship Management).

Suggested Citation

  • Олександр М Туник, 2014. "The concept of CRM as a component of the management of the development of tourism enterprises [Концепція Crm Як Складова Управління Розвитком Туристичних Підприємств]," Post-Print hal-01621047, HAL.
    • Handle: RePEc:hal:journl:hal-01621047
    DOI: 10.5281/zenodo.495721
    as

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