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The Corporate Social Responsibility, vector of corporate communication
[La responsabilidad social de la empresa, un vector de comunicación de la empresa]

Author

Listed:
  • Nathalie Audigier

    (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

Abstract

In this article, we suggest examining how companies integrate the concept of Corporate Social Responsibility (CRS) into their communications strategy and which are the consequences on the targets, of the choice of this axis of communication. We suggest illustrating our reflection by presenting a focus on the banking sector.

Suggested Citation

  • Nathalie Audigier, 2015. "The Corporate Social Responsibility, vector of corporate communication [La responsabilidad social de la empresa, un vector de comunicación de la empresa]," Post-Print hal-01570902, HAL.
    • Handle: RePEc:hal:journl:hal-01570902
    Note: View the original document on HAL open archive server: https://hal.science/hal-01570902
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