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From VVF to BELAMBRA : Change, Change and Change again!

Author

Listed:
  • Tamym Abdessemed

    (ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

The case is presented in the form of a 13-page narrative, tracing the phenomenal growth and transformation of VVF, a wholly-owned subsidiary of the French Caisse des Dépôts et Consignations (CDC), and a player in the social tourism market in the 1980's-90's, into Belambra Clubs, a modern tourism company, in a fiercely competitive sector.The study presents the company as it is today and then retraces the stages in its change, before finally describing and commenting on the challenges, opportunities and risks posed by the contemporary scene.Annexes to the case study will help you to appreciate the company's development through exclusive interviews, one of which was conducted by the author himself.Lastly, a video interview with the company's Director can be used to support class use of the case study or it can be viewed after using the case, depending on the teaching scenario chosen by the teacher.

Suggested Citation

  • Tamym Abdessemed, 2015. "From VVF to BELAMBRA : Change, Change and Change again!," Post-Print hal-01507959, HAL.
    • Handle: RePEc:hal:journl:hal-01507959
    as

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    Keywords

    Change; VVF; BELAMBRA;
    All these keywords.

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