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Management stratégique - 10e édition

Author

Listed:
  • Jean-Pierre Helfer

    (LAB IAE Paris - Sorbonne - IAE Paris - Sorbonne Business School)

  • Michel Kalika

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Clair et pédagogique, ce manuel a su s'imposer comme une référence en séduisant plus de 45 000 lecteurs depuis sa première édition. Ce manuel analyse les stratégies et leur déploiement à la lumière des mutations les plus récentes. Illustré par de nombreux exemples, chaque chapitre précise les problématiques fondamentales ainsi que les compétences clés à acquérir et propose des mini-cas. Sommaire Chapitre 1. Les défis actuels Chapitre 2. La démarche stratégique Chapitre 3. Le diagnostic stratégique Chapitre 4. Les stratégies business Chapitre 5. Les stratégies corporate Chapitre 6. La mise en oeuvre de la stratégie Chapitre 7. Le déploiement organisationnel Chapitre 8. Le changement stratégique

Suggested Citation

  • Jean-Pierre Helfer & Michel Kalika, 2016. "Management stratégique - 10e édition," Post-Print hal-01493302, HAL.
    • Handle: RePEc:hal:journl:hal-01493302
    as

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    Keywords

    Stratégie; Management;

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