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E-advertising Formats and Intrusion Perceived
[Les formats de publicité sur internet et l'intrusion perçue]

Author

Listed:
  • Laure Perraud

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

E-advertising Formats and Intrusion Perceived Abstract : The aim of this paper is firstly to define intrusive advertising based on marketing and in psychology literature. We identify the elements favoring the intrusion perceived as well as the intrusive attributes of the formats of advertising. We also envisage the consequences of the intrusion perceived for the main actors of the publicity.

Suggested Citation

  • Laure Perraud, 2013. "E-advertising Formats and Intrusion Perceived [Les formats de publicité sur internet et l'intrusion perçue]," Post-Print hal-01468965, HAL.
    • Handle: RePEc:hal:journl:hal-01468965
    Note: View the original document on HAL open archive server: https://hal.science/hal-01468965
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