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Foundations of Corporate Heritage: A French Perspective

Author

Listed:
  • Virginie de Barnier

    (AMU - Aix Marseille Université)

  • Fabien Pecot

    (TBS - Toulouse Business School)

Abstract

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind.

Suggested Citation

  • Virginie de Barnier & Fabien Pecot, 2017. "Foundations of Corporate Heritage: A French Perspective," Post-Print hal-01466419, HAL.
    • Handle: RePEc:hal:journl:hal-01466419
    as

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    Cited by:

    1. Pedro Mir Bernal & Fabien Pecot & Bradford Hudson & Virginie Barnier, 2023. "Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction," Journal of Brand Management, Palgrave Macmillan, vol. 30(2), pages 144-156, March.

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