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Working to Create Marketplaces: Trade Fairs and Shopping Malls
[El trabajo de construcción de un mercado físico: centros comerciales y ferias profesionales]

Author

Listed:
  • Julien Brailly

    (IRISSO - Institut de Recherche Interdisciplinaire en Sciences Sociales - INRA - Institut National de la Recherche Agronomique - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

  • Alexandre Coulondre

    (IRISSO - Institut de Recherche Interdisciplinaire en Sciences Sociales - INRA - Institut National de la Recherche Agronomique - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

We explore the problem of how physical marketplaces are created. This activity is the core business of specific companies. It follows several steps which consist in "taking aboard" participants based on their status. This status hierarchy leads the work of market creation to concentrate on prestigious actors of the market. Through two case studies : one about shopping malls and another about trade fairs we show that pricing is an important criterion as mentioned by economic theories but other mechanisms are mobilized. We can observe a redefinition of the norms and the emergence of a social representation of the demand favorable towards these few prestigious participants.

Suggested Citation

  • Julien Brailly & Alexandre Coulondre, 2016. "Working to Create Marketplaces: Trade Fairs and Shopping Malls [El trabajo de construcción de un mercado físico: centros comerciales y ferias profesionales]," Post-Print hal-01367792, HAL.
    • Handle: RePEc:hal:journl:hal-01367792
    DOI: 10.3917/rfse.016.0161
    as

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