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La participation citoyenne comme approche innovante de co-création de valeur d'une ville. Le cas de la ville d'Alger

Author

Listed:
  • Aït-Yahia Ghidouche Kamila

    (ENSM - Ecole nationale supérieure de management - pôle universitaire Koléa - Ecole nationale supérieure de management - pôle universitaire Koléa)

  • Irma Kaawach

    (EHEC Algiers - Ecole des Hautes Etudes Commerciales of Algiers - Ecole des Hautes Etudes Commerciales of Algiers)

  • Faouzi Ghidouche

    (EHEC Algiers - Ecole des Hautes Etudes Commerciales of Algiers - Ecole des Hautes Etudes Commerciales of Algiers)

Abstract

This contribution is part of the research topic of service-dominant logic in marketing. It enables to understand the process of value co-creation in the case of territorial marketing. This research helps to have a better understanding of the citizen participation approach in the value co-creation, especially in a developing country (Algeria). Its results set up a better knowledge of the relations between citizens and territories, in a marketing practice point of view. Besides, this contribution provides tools for territorial managers to define co-creation strategies according to the motivations, skills and commitment of citizens. We display in this contribution the main results of an empirical study led with the citizens of the city of Algiers.

Suggested Citation

  • Aït-Yahia Ghidouche Kamila & Irma Kaawach & Faouzi Ghidouche, 2016. "La participation citoyenne comme approche innovante de co-création de valeur d'une ville. Le cas de la ville d'Alger," Post-Print hal-01353623, HAL.
    • Handle: RePEc:hal:journl:hal-01353623
    Note: View the original document on HAL open archive server: https://hal.science/hal-01353623
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    Keywords

    Citizen participation; Dominant service logic; Algeria; participation citoyenne; logique de service dominant; co-création; Algérie;
    All these keywords.

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