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Ethnicité, approche postmoderne dans les processus d'utilisation des services de télécommunication

Author

Listed:
  • Wilsonn Labossiere

    (LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management, IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Chantal Ammi

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

Abstract

This article analyzes the effects of ethnicity in the ethnic telecommunications services. With a questionnaire, self-administered, a quantitative study has been done with a sample of 318 foreigners or ethnic minorities living in France, including 57 sub-Saharan African, Asian 50, 146 North African and 65 Caribbean. With the help of the tool of statistical dragging SmartPLS 2.0 M3, the results demonstrate the crucial role of "ethnicity" and "ethnic characteristics", as antecedents and determinants in the use of ethnic telecommunications services. Thus periods of geographic mobility, traditions ( religious holidays , national holidays, sports competitions , new year ... ), the " type of offer by sponsorship" ... include triggers that involve the use of telephone services by minorities ethnic of France.

Suggested Citation

  • Wilsonn Labossiere & Chantal Ammi, 2016. "Ethnicité, approche postmoderne dans les processus d'utilisation des services de télécommunication," Post-Print hal-01290395, HAL.
    • Handle: RePEc:hal:journl:hal-01290395
    as

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