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Is corporate social responsibility a new spirit of capitalism?

Author

Listed:
  • Bahar Ali Kazmi

    (Aston Business School - Aston University [Birmingham])

  • Bernard Leca

    (ESSEC Business School)

  • Philippe Naccache

    (UT - Université de Toulouse, TBS - Toulouse Business School)

Abstract

Our study casts doubt on whether the managerial literature on corporate social responsibility is currently capable of developing a persuasive discourse to bring about change in corporate capitalism. By applying the framework and methodology of the spirit of capitalism, introduced by Boltanski and Chiapello, to a corpus of managerial books, we suggest that corporate social responsibility exhibits the core characteristics that together exemplify the ‘spirit of capitalism'. However, corporate social responsibility deals inadequately with the two key characteristics of the spirit of capitalism—security and fairness—by disregarding individual security and tangible rewards for workers who play decisive roles in enacting the spirit. The lack of consideration for workers could weaken the potential of corporate social responsibility to grow into a new spirit of capitalism and to bring about changes envisioned by critical management studies in corporate capitalism.

Suggested Citation

  • Bahar Ali Kazmi & Bernard Leca & Philippe Naccache, 2015. "Is corporate social responsibility a new spirit of capitalism?," Post-Print hal-01274411, HAL.
    • Handle: RePEc:hal:journl:hal-01274411
    DOI: 10.1177/1350508415619239
    as

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