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L’internationalisation : une question de taille ?

Author

Listed:
  • Michel Marchesnay
  • Ulrike Mayrhofer

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Olivier Torrès

Abstract

Cet article porte sur la relation entre la taille de l'entreprise et l'expansion internationale. Les auteurs s'interrogent sur la place des entreprises de petite taille (TPE, PME et ETI) dans un contexte de mondialisation, qui est dominé par de grands groupes. A travers l'analyse de plusieurs exemples, ils montrent que les approches privilégiées par les entreprises de petite taille en matière d'internationalisation restent souvent guidées par une logique de proximité et de réseaux.

Suggested Citation

  • Michel Marchesnay & Ulrike Mayrhofer & Olivier Torrès, 2015. "L’internationalisation : une question de taille ?," Post-Print hal-01160740, HAL.
    • Handle: RePEc:hal:journl:hal-01160740
    as

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