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Strategic audit marketing in the system of enterprise control/ Cтратегічний аудит маркетингу у системі контролю підприємства/ Cтратегический аудит маркетинга в системе контроля предприятия

Author

Listed:
  • Natalia Mayorova

    (Modern tradng "North-South" Department - МГУПП - Moscow State University of Food Production)

Abstract

У статті досліджено методичні аспекти організації і проведення стратегічного аудита маркетингу, його роль у системі контролю підприємства і значення для удосконалення маркетингової практики вітчизняних підприємств. В статье исследованы методические аспекты организации и проведения стратегического аудита маркетинга, его роль в системе контроля предприятия и значение для совершенствования маркетинговой практики отечественных предприятий.

Suggested Citation

  • Natalia Mayorova, 2012. "Strategic audit marketing in the system of enterprise control/ Cтратегічний аудит маркетингу у системі контролю підприємства/ Cтратегический аудит маркетинга в системе контроля предприятия," Post-Print hal-01062924, HAL.
    • Handle: RePEc:hal:journl:hal-01062924
    Note: View the original document on HAL open archive server: https://hal.science/hal-01062924
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