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Danone, a French multinational expanding into the global market

Author

Listed:
  • Sylvie Hertrich

    (Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School)

  • Michel Kalika

    (Management & Organisation - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Ulrike Mayrhofer

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

"Bringing health through food to as many people as possible" - this is the strategic mission of the French Danone group who has become a leading actor in the food-processing industry: Danone is the world's number 1 for fresh dairy products, number 2 for infant nutrition and bottled waters, and number 3 for medical nutrition. These strong market positions can be attributed to the internationalization of activities. The group first developed on the European market before continuing its expansion into other geographic regions. Over the past decade, Danone has significantly strengthened its presence in emerging countries (Brazil, China, Indonesia, Russia, etc.). In 2010, the company reached the objective of achieving a balance between mature and emerging markets.

Suggested Citation

  • Sylvie Hertrich & Michel Kalika & Ulrike Mayrhofer, 2014. "Danone, a French multinational expanding into the global market," Post-Print hal-00974072, HAL.
    • Handle: RePEc:hal:journl:hal-00974072
    as

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