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Une rumeur de poison chez les Français

Author

Listed:
  • Jean-Noël Kapferer

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

Abstract

Describes a rumor that has been circulating in France and many other French-speaking countries for almost 10 yrs. Transmitted from hand to hand on a leaflet, the rumor accuses 20 well-known brands of food products of being toxic and producing cancer. Despite all official denials, the rumor continues. The author offers an explanation for why consumers as well as medical doctors and school teachers believe this rumor.

Suggested Citation

  • Jean-Noël Kapferer, 1985. "Une rumeur de poison chez les Français," Post-Print hal-00786789, HAL.
    • Handle: RePEc:hal:journl:hal-00786789
    DOI: 10.1515/comm.1985.11.1.111
    as

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    Keywords

    rumeur; poison; Français;
    All these keywords.

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