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How rumors are born

Author

Listed:
  • Jean-Noël Kapferer

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

Abstract

This article deals with rumors. Rumors arise when information is scarce. In the exchange of information constituted by rumors are the principles that rule all forms of exchange. Information circulates because it has value, because it is worth its weight in gold. Many rumors stem from secrets that have been more or less intentionally leaked. The source of many rumors is troubling because rumors mobilize a group's attention. In the course of successive exchanges, the group tries to reconstruct the puzzle of scattered pieces gathered there and there. The fewer the pieces, the greater the role of the group's unconscious plays in their interpretation.

Suggested Citation

  • Jean-Noël Kapferer, 1992. "How rumors are born," Post-Print hal-00784127, HAL.
    • Handle: RePEc:hal:journl:hal-00784127
    DOI: 10.1007/BF02697095
    as

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