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e-Tourisme : comportements d'achat et canaux de vente

Author

Listed:
  • Jacques Arlotto

    (Audencia Recherche - Audencia Business School)

  • Lubica Hikkerova
  • Jean-Louis Mutte

Abstract

The analysis of the customer purchase behaviour in the sector of tourism and even more of e-tourism is a subject relatively little explored in the literature if we look the stakes and the economic weight of this branch of industry for many countries. In this article, we will first of all analyze the impact of Internet in the different stages of the buying process and in particular the importance of the recommendations but also the brakes limiting its development which are common, for some of them, to e-commerce in general. Then we will try to understand the consumer reasons in the choice of distribution channel as well as the rise of on line sales. We will pay a special attention on the variable price, which became a dominating variable in the sector of tourism, more especially as Internet allows a better comparison of offers.

Suggested Citation

  • Jacques Arlotto & Lubica Hikkerova & Jean-Louis Mutte, 2011. "e-Tourisme : comportements d'achat et canaux de vente," Post-Print hal-00771823, HAL.
  • Handle: RePEc:hal:journl:hal-00771823
    DOI: 10.3917/g2000.284.0067
    as

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    Keywords

    E-tourisme; Achat en ligne;

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