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Adhésion aux discours stratégiques selon les profils sociodémographiques des managers

Author

Listed:
  • Emmanuel Dion

    (Audencia Recherche - Audencia Business School)

  • Sandrine Frémeaux

    (Audencia Recherche - Audencia Business School)

Abstract

As soon as firms pretend to integrate principles of social responsibility in their corporate discourses, they have to make sure that social arguments can be well accepted by present and future managers. Are there sociodemographic types of managers for which such discourse would be more or less well suited ? Based on two samples (100 first-year students from the Nantes Business School and 168 employees belonging to the alumni of the same school), this study allows to crosstab discourses perception and professional experience. Results show that professional experience increases receptiveness to discourses oriented towards economic and financial objectives. The most experimented managers consider that the social interests must be more an object of practices than of discourses.

Suggested Citation

  • Emmanuel Dion & Sandrine Frémeaux, 2010. "Adhésion aux discours stratégiques selon les profils sociodémographiques des managers," Post-Print hal-00771137, HAL.
    • Handle: RePEc:hal:journl:hal-00771137
    DOI: 10.3917/hume.298.0013
    as

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