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Concept generation process: Customer involvement for radical innovation

Author

Listed:
  • Sihem Ben Mahmoud-Jouini

    (CRG - Centre de recherche en gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique, GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Florence Charue-Duboc

    (CRG - Centre de recherche en gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique)

Abstract

This paper focuses on concept generation leading to radical innovation and provides insight on the organizational setting in which it takes place and the customers involvement. Based on an in depth analysis of a supplier in the automotive industry pursuing a growth strategy by developing radical innovation, we show that interactions with customers took place continuously along this process and are mediated through a concepts map that maps out the various concepts generated and shows the design thinking followed.

Suggested Citation

  • Sihem Ben Mahmoud-Jouini & Florence Charue-Duboc, 2008. "Concept generation process: Customer involvement for radical innovation," Post-Print hal-00659446, HAL.
    • Handle: RePEc:hal:journl:hal-00659446
    as

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