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L'influence de l'expérience du vieillissement sur la consommation socialement responsable : Une étude empirique

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  • Hélène Privat

    (ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest)

  • Bertrand Urien

    (ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest)

Abstract

This article studies the influence of the ageing experience on the adoption of socially responsible consumption behaviors. A quantitative study on 242 over 50 years old Frenches shows generativity, subjective age, and nostalgia positively influence the responsible purchase intention : taking corporate responsibility into consideration, purchasing cause-related products, shopping at small businesses, taking care of the product geographic origin, and reducing one's consumption.

Suggested Citation

  • Hélène Privat & Bertrand Urien, 2010. "L'influence de l'expérience du vieillissement sur la consommation socialement responsable : Une étude empirique," Post-Print hal-00637350, HAL.
    • Handle: RePEc:hal:journl:hal-00637350
    Note: View the original document on HAL open archive server: https://hal.science/hal-00637350
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