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Distribution : a strategic variable in the universe of luxury products

Author

Listed:
  • Bruno Godey

    (Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School)

  • Daniele Pederzoli

    (Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School)

Abstract

This article analyses the recent evolution of the luxury goods sector and especially of the retail and distribution strategy of some major companies. The distribution strategy must address two different issues: first, the need to control the value chain to gain a competitive advantage in a sector that is very rapidly becoming concentrated; second, the need to respond to a desire for emotions and for an aesthetic experience, as expressed by the customers of luxury goods.

Suggested Citation

  • Bruno Godey & Daniele Pederzoli, 2008. "Distribution : a strategic variable in the universe of luxury products," Post-Print hal-00568837, HAL.
    • Handle: RePEc:hal:journl:hal-00568837
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