IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-00565468.html
   My bibliography  Save this paper

The benefits of sales force automation : A customer's perspective

Author

Listed:
  • Othman Boujena

    (Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School)

Abstract

This paper examines the benefits of sales force automation from the customer's perspective within a framework based on theories from the sales and information systems literature relating to the benefits of the implementation of information technology. An in-depth study using qualitative research tools is conducted among managers occupying "buyer/logistic" positions within customer organizations to identify perceived benefits of the use of sales force automation (SFA) systems by their vendors. Three content analytical techniques (thematic, lexical, and cognitive mapping) are used to uncover the benefits most valued by management in customer organizations. Results demonstrate that customers perceive benefits on four main dimensions of their interaction with salespersons—salespeople's professionalism, customer interaction frequency, salesperson responsiveness, and salesperson–customer relationship quality. This study is the fi rst to examine aspects of SFA from the customer perspective.

Suggested Citation

  • Othman Boujena, 2009. "The benefits of sales force automation : A customer's perspective," Post-Print hal-00565468, HAL.
    • Handle: RePEc:hal:journl:hal-00565468
    DOI: 10.2753/PSS0885-3134290203
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Edgardo Bravo Orellana, 2015. "Automating and Informating: Roles to Examine in Technology’s Impact on Performance," Working Papers 15-17, Centro de Investigación, Universidad del Pacífico.
    2. Romain Franck & Maud Dampérat, 2023. "Influence of sales support technologies on salesperson performance: A study of interpersonal and intrapersonal mediators [Influence des technologies d’aide à la vente sur les performances du commer," Post-Print halshs-04159504, HAL.
    3. Fabrice Larceneux & Denis Guiot, 2019. "The role of services in homebuyers’ attitudes: A field experiment in the French off-plan housing market," Urban Studies, Urban Studies Journal Limited, vol. 56(14), pages 2880-2896, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-00565468. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.