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Formes de RSE et Entreprises Sociales. Une Hybridation des Stratégies

Author

Listed:
  • Alain-Charles Martinet

    (Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Marielle Audrey Payaud

    (Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Cet article esquisse une taxonomie des stratégies de responsabilité sociale de l'entreprise empruntant les voies et les moyens de coopération avec des partenaires de statuts divers. Le repérage empirique qualitatif emprunte à des rapports de RSE de groupes, à des analyses d'observatoires et à des cas significatifs. Cette taxonomie offre une heuristique de raisonnement pour discuter l'évolution de ces stratégies, le passage d'une catégorie à une autre et les limites de la convergence entre les engagements les plus avancés et « l'entreprise sociale » dont la théorisation qui émerge depuis quelques années offre un référentiel intéressant.

Suggested Citation

  • Alain-Charles Martinet & Marielle Audrey Payaud, 2007. "Formes de RSE et Entreprises Sociales. Une Hybridation des Stratégies ," Post-Print hal-00363806, HAL.
    • Handle: RePEc:hal:journl:hal-00363806
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    Cited by:

    1. Carole Bataillard, 2022. "Sensemaking factors influencing the engagement in corporate social responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1747-1756, September.
    2. Alexandra Huang, 2019. "Déterminants des encours nationaux socialement responsables : Une analyse exploratoire internationale," Working Papers hal-02242796, HAL.
    3. Alexandrine Lapoutte & Clara Lohier-Fanchini & Séverine Saleilles, 2020. "De l’aide à la justice alimentaire : Etude d’un partenariat entre Biocoop et des épiceries sociales et solidaires," Post-Print halshs-02556609, HAL.

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