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Corporate Citizenship: Let Not Relationship Marketing Escape the Management Toolbox

Author

Listed:
  • A. Lindgreen
  • V. Swaen

    (UMR CNRS 8179 - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

Abstract

No abstract is available for this item.

Suggested Citation

  • A. Lindgreen & V. Swaen, 2005. "Corporate Citizenship: Let Not Relationship Marketing Escape the Management Toolbox," Post-Print hal-00255808, HAL.
    • Handle: RePEc:hal:journl:hal-00255808
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    Citations

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    Cited by:

    1. Jill Brown & William Forster, 2013. "CSR and Stakeholder Theory: A Tale of Adam Smith," Journal of Business Ethics, Springer, vol. 112(2), pages 301-312, January.
    2. Michel Dion, 2017. "Corporate Citizenship, Social Responsibility, and Sustainability Reports as “Would-be” Narratives," Humanistic Management Journal, Springer, vol. 2(1), pages 83-102, October.
    3. Ali, Imran & Ali, Jawaria Fatima, 2011. "Corporate social responsibility, corporate reputation and employee engagement," MPRA Paper 33891, University Library of Munich, Germany.
    4. Maria-Gabriella Baldarelli & Sabrina Gigli, 2014. "Exploring the drivers of corporate reputation integrated with a corporate responsibility perspective: some reflections in theory and in praxis," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 18(2), pages 589-613, May.
    5. Maria da Graça Marques Casimiro Almeida & Arnaldo Fernandes Matos Coelho, 2019. "The Antecedents of Corporate Reputation and Image and Their Impacts on Employee Commitment and Performance: The Moderating Role of CSR," Corporate Reputation Review, Palgrave Macmillan, vol. 22(1), pages 10-25, February.
    6. Jonikas Donatas, 2013. "Conceptual framework of value creation through CSR in separate member of value creation chain," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 21(21), pages 69-78, September.
    7. John Peloza & Simon Hudson & Derek Hassay, 2009. "The Marketing of Employee Volunteerism," Journal of Business Ethics, Springer, vol. 85(2), pages 371-386, April.

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