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Corporate social responsibility driven innovation

Author

Listed:
  • Yunhee Kim

    (OCDE - Organisation de Coopération et de Développement Economiques = Organisation for Economic Co-operation and Development)

  • Christian Brodhag

    (EPICE-ENSMSE - Département Etudes sur la performance, l'Innovation et le Changement en Entreprise - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris] - Institut Henri Fayol)

  • Desta Mebratu

    (PNUE - Programme des Nations Unies pour l'Environnement - Programme des Nations Unies pour l'Environnement)

Abstract

This study identifies the substantial relationship between corporate social responsibility (CSR) and innovation activities of firms. Using the French Vigeo sustainability rating and the Thomson Reuters, we divided 619 firms into groups by their industry sectors, regions, and firm characteristics such as size and age. We premise that innovative investment is needed to prepare tomorrow's profits not only by considering investments in technology and in R&D, but also by dealing with sustainability to human, social, environmental, technical, and economic investments. Consequently, when the firm manipulates its short- and long-run business strategies, the consideration of the correlation between types of investment and CSR initiatives will lead to more cooperating effect on the outcome of investments. The findings provide a comprehensive understanding on the effect of sustainable management strategies on the innovation and sustainability of firms.

Suggested Citation

  • Yunhee Kim & Christian Brodhag & Desta Mebratu, 2014. "Corporate social responsibility driven innovation," Post-Print emse-01009999, HAL.
    • Handle: RePEc:hal:journl:emse-01009999
    DOI: 10.1080/13511610.2014.915191
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    Citations

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    Cited by:

    1. Chee Yoong Liew & Bee Lian Song, 2017. "Consumers¡¯ Perception on Organisational Corporate Social Responsibility Practices and its Implications on Consumer Attitude: Evidence from the Malaysian Telecommunication Industry," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 7(4), pages 112-122, December.
    2. Adriana Burlea-Schiopoiu & Laurentiu Stelian Mihai, 2019. "An Integrated Framework on the Sustainability of SMEs," Sustainability, MDPI, vol. 11(21), pages 1-22, October.
    3. Nguyen Thi Canh & Nguyen Thanh Liem & Phung Anh Thu & Nguyen Vinh Khuong, 2019. "The Impact of Innovation on the Firm Performance and Corporate Social Responsibility of Vietnamese Manufacturing Firms," Sustainability, MDPI, vol. 11(13), pages 1-14, July.
    4. Nur Faliza, 2016. "CSR and Islamic Banking Performance in Aceh: The Role of Innovation as Mediation ," GATR Journals jmmr116, Global Academy of Training and Research (GATR) Enterprise.
    5. Jadiyappa, Nemiraja & Chauhan, Yogesh, 2023. "Mandatory CSR regulation and R&D investments: Evidence from a quasi-natural experiment," Finance Research Letters, Elsevier, vol. 55(PA).
    6. Dawid Szutowski & Piotr Ratajczak, 2016. "The Relation between CSR and Innovation. Model Approach," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 12(2), pages 1-1.
    7. Francisco Javier Forcadell & Elisa Aracil & Fernando Úbeda, 2019. "The Influence of Innovation on Corporate Sustainability in the International Banking Industry," Sustainability, MDPI, vol. 11(11), pages 1-15, June.
    8. Younès El Manzani & Mohamed Larbi Sidmou & Jean-Jack Cegarra, 2017. "A conceptual framework of the relationship between total quality management, corporate social responsibility, innovation capability, and financial performance," Post-Print hal-03207361, HAL.
    9. Tjaša Štrukelj & Jelena Nikolić & Dejana Zlatanović & Simona Sternad Zabukovšek, 2020. "A Strategic Model for Sustainable Business Policy Development," Sustainability, MDPI, vol. 12(2), pages 1-28, January.
    10. Ibrahim Sameer, 2021. "Impact of corporate social responsibility on organization’s financial performance: evidence from Maldives public limited companies," Future Business Journal, Springer, vol. 7(1), pages 1-21, December.
    11. Ouidad Yousfi & Nadia Loukil, 2021. "Why should firms achieve strategic CSR?," Post-Print hal-03145064, HAL.
    12. Marco Simões-Coelho & Ariane Roder Figueira & Eduardo Russo, 2023. "Motivations for a sustainable ethos: evidence from the globally present Brazilian multinational Natura &Co," Environment Systems and Decisions, Springer, vol. 43(3), pages 321-336, September.

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