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Non-profits and the environment in China: struggling to expand their franchise

Author

Listed:
  • Yi Xie

    (ESC [Rennes] - ESC Rennes School of Business)

  • Yan Meng

    (EESC-GEM Grenoble Ecole de Management)

  • Jie Xiong

    (ESC [Rennes] - ESC Rennes School of Business)

  • Lu Xu

    (ESC [Rennes] - ESC Rennes School of Business)

  • Jie Yan

    (EESC-GEM Grenoble Ecole de Management)

Abstract

Purpose Environmental non-governmental organizations (ENGOs), one of the major forces in environmental protection, have developed rapidly in the past few years, especially in developing countries such as China. This paper aims to reveal how the ENGOs select their focuses, specifically if they only concentrate on one focus or on contexts in which they obtain various focuses and the motivations behind their choosing strategies. Design/methodology/approach The current research interviewed 103 leaders of ENGOs covering every province in mainland China and adopts existing theories of NGOs alongside diversification strategy from a management perspective. Findings The results showed that most Chinese ENGOs now tend to be diversified but face different challenges. This research highlights the importance of ENGOs' resources and capacities in facing current challenges and suggests directions to improve their diversification strategy. Originality/value This research adds value to the research of environmental NGOs and gives suggestions to environmental NGO practitioners, in particular to those in emerging markets.

Suggested Citation

  • Yi Xie & Yan Meng & Jie Xiong & Lu Xu & Jie Yan, 2020. "Non-profits and the environment in China: struggling to expand their franchise," Grenoble Ecole de Management (Post-Print) hal-03329959, HAL.
    • Handle: RePEc:hal:gemptp:hal-03329959
    DOI: 10.1108/JBS-04-2020-0072
    as

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