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Le service, un avantage concurrentiel durable pour l'organisation

Author

Listed:
  • Madeleine Besson

    (LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management, IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

Abstract

Recueil d'études de cas en management et marketing des services : Cas n° 1 : Val Thorens - La relation client au coeur de la stratégie marketing d'une station de ski (Catherine Ravix, Gabriel Guallino). Cas n° 2 : L'Alpha Agence du Crédit Agricole - Les enjeux de la mise en place d'un dispositif de participation du client (Sandrine Cadenat, Audrey Bonnemaizon) Cas n° 3 : Dyneff - Aligner les comportements commerciaux avec la stratégie de relation client (Christophe Fournier)

Suggested Citation

  • Madeleine Besson, 2015. "Le service, un avantage concurrentiel durable pour l'organisation," Grenoble Ecole de Management (Post-Print) hal-01263924, HAL.
    • Handle: RePEc:hal:gemptp:hal-01263924
    Note: View the original document on HAL open archive server: https://hal.science/hal-01263924
    as

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    Keywords

    Concurrence; Marketing des services;

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