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Innovation Capability and Customer Relationship Management in Building Competent Young Entrepreneurs

Author

Listed:
  • Intan Widuri Sakti

    (Universitas Widyatama, Indonesia Author-2-Name: Gallang Perdana Dalimunthe Author-2-Workplace-Name: Universitas Pendidikan Indonesia)

Abstract

"Objective � The study aims to learn effect of Innovation Capability and Customer Relationship Management on young entrepreneur�s competency. Methodology/Technique � Questionnaire used for the data collection in this study. The sampling method is probability sampling with simple random sampling technique. The population is all the Marketing students� year 2012, and the calculated sampling is 100 respondents Findings � From the analysis and explanation using SEM, it is found that Innovation Capability and CRM have a big influence towards young entrepreneurs. Those variables also stimulate them to sharpen their business intuition. Novelty � The study proves importance of Innovation Capability and CRM on development of entrepreneurs."

Suggested Citation

  • Intan Widuri Sakti, 2017. "Innovation Capability and Customer Relationship Management in Building Competent Young Entrepreneurs," GATR Journals jber129, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:jber129
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    More about this item

    Keywords

    Innovation Capability; CRM; Young Entrepreneurs; Structural Equation Modelling; SEM.;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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