IDEAS home Printed from https://ideas.repec.org/p/gtr/gatrjs/gjbssr611.html
   My bibliography  Save this paper

Communication as a factor limiting university-business cooperation

Author

Listed:
  • Sylwia Sieracka

    (Gdańsk University of Technology, ul. Gabriela Narutowicza Street 11/12, 80-233, Gdańsk, Poland Author-2-Name: Marek Wirkus Author-2-Workplace-Name: Gdańsk University of Technology, ul. Gabriela Narutowicza Street 11/12, 80-233, Gdańsk, Poland Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

" Objective - Despite the broad extent of the scientific activity dealing with university-business cooperation, Poland has yet to develop a satisfactory cooperation strategy that takes business needs into account. This issue is still relevant due to the need for continuous improvement and resulting benefits aimed at improving enterprise competitiveness. Methodology/Technique - Authors of this article attempt to select an overriding determinant that has an impact on maintaining the balance of cooperation between businesses and universities, constituting the basis for further research on the creation of a cooperation strategy. Finding - Based on the conducted pilot studies, the authors propose the implementation of marketing orientation towards business-university relations, influencing the improvement of communication and selective drawing of ideas from the experiences of other countries. Novelty - The proposed solutions aim to initiate further activities to build global cooperation networks using artificial intelligence tools, i.e. a broker platform. Type of Paper - Empirical"

Suggested Citation

  • Sylwia Sieracka, 2022. "Communication as a factor limiting university-business cooperation," GATR Journals gjbssr611, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:gjbssr611
    DOI: https://doi.org/10.35609/gjbssr.2022.10.1(5)
    as

    Download full text from publisher

    File URL: http://gatrenterprise.com/GATRJournals/GJBSSR/pdf_files/GJBSSRVol10(1)2022/5.Sylwia%20Sieracka.pdf
    Download Restriction: http://gatrenterprise.com/GATRJournals/online_submission.html
    File URL: https://libkey.io/https://doi.org/10.35609/gjbssr.2022.10.1(5)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Veugelers, Reinhilde & Cassiman, Bruno, 2005. "R&D cooperation between firms and universities. Some empirical evidence from Belgian manufacturing," International Journal of Industrial Organization, Elsevier, vol. 23(5-6), pages 355-379, June.
    2. Balzhan Orazbayeva & Carolin Plewa & Todd Davey & Victoria Galán-Muros, 2019. "The future of University-Business Cooperation: research and practice priorities," Post-Print hal-02880384, HAL.
    3. Tether, Bruce S., 2002. "Who co-operates for innovation, and why: An empirical analysis," Research Policy, Elsevier, vol. 31(6), pages 947-967, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Erika Raquel Badillo & Rosina Moreno, 2016. "Are Collaborative Agreements in Innovation Activities Persistent at the Firm Level? Empirical Evidence for the Spanish Case," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 49(1), pages 71-101, August.
    2. Sara Fernández López & Braulio Pérez Astray & David Rodeiro Pazos & Nuria Calvo, 2015. "Are firms interested in collaborating with universities? An open-innovation perspective in countries of the South West European Space," Service Business, Springer;Pan-Pacific Business Association, vol. 9(4), pages 637-662, December.
    3. Natália L. Figueiredo & João J. M. Ferreira, 2022. "More than meets the partner: a systematic review and agenda for University–Industry cooperation," Management Review Quarterly, Springer, vol. 72(1), pages 231-273, February.
    4. Czarnitzki, Dirk & Hottenrott, Hanna, 2012. "Collaborative R&D as a strategy to attenuate financing constraints," ZEW Discussion Papers 12-049, ZEW - Leibniz Centre for European Economic Research.
    5. Francesco Aiello & Paola Cardamone & Valeria Pupo, 2019. "New evidence on the firm-university linkages in Europe. The role of meritocratic management practices," International Review of Applied Economics, Taylor & Francis Journals, vol. 33(6), pages 813-828, November.
    6. Caloghirou, Yannis & Giotopoulos, Ioannis & Kontolaimou, Alexandra & Korra, Efthymia & Tsakanikas, Aggelos, 2021. "Industry-university knowledge flows and product innovation: How do knowledge stocks and crisis matter?," Research Policy, Elsevier, vol. 50(3).
    7. Segarra-Blasco, Agusti­ & Arauzo-Carod, Josep-Maria, 2008. "Sources of innovation and industry-university interaction: Evidence from Spanish firms," Research Policy, Elsevier, vol. 37(8), pages 1283-1295, September.
    8. repec:dau:papers:123456789/6963 is not listed on IDEAS
    9. David Aristei & Michela Vecchi & Francesco Venturini, 2016. "University and inter-firm R&D collaborations: propensity and intensity of cooperation in Europe," The Journal of Technology Transfer, Springer, vol. 41(4), pages 841-871, August.
    10. Eom, Boo-Young & Lee, Keun, 2010. "Determinants of industry-academy linkages and, their impact on firm performance: The case of Korea as a latecomer in knowledge industrialization," Research Policy, Elsevier, vol. 39(5), pages 625-639, June.
    11. Hemmert, Martin & Okamuro, Hiroyuki & 岡室, 博之 & Bstieler, Ludwig & Ruth, Klaus, 2008. "An Inquiry into the Status and Nature of University-Industry Research Collaborations in Japan and Korea," Hitotsubashi Journal of Economics, Hitotsubashi University, vol. 49(2), pages 163-180, December.
    12. Lutz Eigenhüller & Nicole Litzel & Stefan Fuchs, 2015. "Who with whom: Co-operation activities in a cluster region," Papers in Regional Science, Wiley Blackwell, vol. 94(3), pages 469-497, August.
    13. Vitaliy Roud & Valeriya Vlasova, 2016. "Firm-Level Evidence on the Cooperative Innovation Strategies in Russian Manufacturing," HSE Working papers WP BRP 63/STI/2016, National Research University Higher School of Economics.
    14. Sánchez-González, Gloria & González-Álvarez, Nuria & Nieto, Mariano, 2009. "Sticky information and heterogeneous needs as determining factors of R&D cooperation with customers," Research Policy, Elsevier, vol. 38(10), pages 1590-1603, December.
    15. Davide Antonioli & Alberto Marzucchi & Maria Savona, 2017. "Pain shared, pain halved? Cooperation as a coping strategy for innovation barriers," The Journal of Technology Transfer, Springer, vol. 42(4), pages 841-864, August.
    16. René Belderbos & Martin Carree & Boris Lokshin & Juan Fernández Sastre, 2015. "Inter-temporal patterns of R&D collaboration and innovative performance," The Journal of Technology Transfer, Springer, vol. 40(1), pages 123-137, February.
    17. Claudia Cantabene & Iacopo Grassi, 2020. "R&D cooperation in SMEs: the direct effect and the moderating role of human capital," Applied Economics, Taylor & Francis Journals, vol. 52(28), pages 3090-3105, June.
    18. Sandra M. Leitner, 2016. "Choosing the Right Partner: R&D Cooperations and Innovation Success," wiiw Working Papers 124, The Vienna Institute for International Economic Studies, wiiw.
    19. Ipsita Roy, 2018. "Role of human resource practices in absorptive capacity and R&D cooperation," Journal of Evolutionary Economics, Springer, vol. 28(4), pages 885-913, September.
    20. Silva, Maria José & Leitão, João, 2007. "Cooperation in Innovation Practices among Portuguese Firms: Do Universities Interface Innovative Advances?," MPRA Paper 5215, University Library of Munich, Germany.
    21. Avellar, Ana Paula & Kupfer, David, 2011. "Innovation and cooperation: evidence from the Brazilian innovation survey," Documentos de Proyectos 3900, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).

    More about this item

    Keywords

    Communication; Business; University; Cooperation; Marketing Orientation;
    All these keywords.

    JEL classification:

    • L32 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Public Enterprises; Public-Private Enterprises
    • L33 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Comparison of Public and Private Enterprise and Nonprofit Institutions; Privatization; Contracting Out
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gtr:gatrjs:gjbssr611. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Prof. Dr. Abd Rahim Mohamad (email available below). General contact details of provider: http://gatrenterprise.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.