Our analysis shows that in entering a new market a firm should not just focus its attention on the price that the market awards to a pioneer, or the tradeoff between first mover advantages and disadvantages. It should also consider the adverse consequences of being laggard.
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Publisher Info
Paper provided by Business, Law and Economics Center, John M. Olin School of Business, Washington University in its series Washington University with number
98-06.
Length: 35 pages Date of creation: 1998 Date of revision: Handle: RePEc:fth:wablec:98-06
Contact details of provider: Postal: Business, Law and Economics Center, John M. Olin School of Business, Washington University. Campus Box 1133, One Brookings Drive, St. Louis MO 63130-4899. Web page: http://www.olin.wustl.edu/ble/ More information through EDIRC
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