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A Robust Test for Consumer Welfare Enhancing Mergers Among Sellers of Differentiated Products

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Author Info
Werden, G.J.
Abstract

Recently developed tools are used to predict the effects of differentiated products mergers, but they require the assumption of a particular functional form for industry demand, and any assumption is vulnerable to attack. This paper demonstrates that marginal cost reductions necessary to restore premerger prices can be calculated without making any assumption about demand, and it provides a robust and practical method for determining whether a particular merger enhances consumer welfare.

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Publisher Info
Paper provided by U.S. Department of Justice - Antitrust Division in its series Papers with number 96-01.

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Length: 5 pages
Date of creation: 1996
Date of revision:
Handle: RePEc:fth:usjuat:96-01

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Postal: U.S. DEPARTMENT OF JUSTICE; ANTITRUST DIVISION, JUDICIARY CENTER BUILDING 555 4TH ST. N.W. WASHINGTON D.C. 20001 U.S.A..
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Web page: http://www.justice.gov/atr/
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Related research
Keywords: CONSUMPTION TESTS PRODUCTS

Find related papers by JEL classification:
D40 - Microeconomics - - Market Structure and Pricing - - - General
D10 - Microeconomics - - Household Behavior - - - General
D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

Cited by:
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  1. Lommerud, Kjell Erik & Sørgard, Lars & Straume, Odd Rune, 2003. "National versus International Mergers in Unionised Oligopoly," CEPR Discussion Papers 4040, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
    Other versions:
  2. Gregory J. WERDEN, 1997. "Simulating The Effects Of Differentiated Products Mergers: A Practitioners' Guide," Department of Resource Economics Regional Research Project 967, University of Massachusetts. [Downloadable!]
  3. Philippe Choné & Laurent Linnemer, 2006. "Assessing Horizontal Mergers under Uncertain Efficiency Gains," CESifo Working Paper Series CESifo Working Paper No. , CESifo GmbH. [Downloadable!]
    Other versions:
  4. Marie Goppelsroeder & Maarten Pieter Schinkel & Jan Tuinstra, 2006. "Quantifying the Scope for Efficiency Defense in Merger Control: The Werden-Froeb-Index," Tinbergen Institute Discussion Papers 06-074/1, Tinbergen Institute. [Downloadable!]
    Other versions:
  5. Atanu Saha, Peter Simon, 2000. "Predicting the Price Effect of Mergers with Polynomial Logit Demand," International Journal of the Economics of Business, Taylor and Francis Journals, vol. 7(2), pages 149-157, July. [Downloadable!] (restricted)
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