Do Newspaper JOA's Charge Monopoly Advertising Rates? Theory and Evidence
AbstractOur results seem to provide substantial evidence that joint operating agreement's (JOA) act as constrained rather than unconstrained monopolists in setting ad rates and circulation levels. The constraint of having to produce two dailies binds tightly enough to yield JOA CPM's that are much closer to those of competing papers than those of a single-paper monopolist.
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Bibliographic InfoPaper provided by U.S. Department of Justice - Antitrust Division in its series Papers with number 00-10.
Length: 22 pages
Date of creation: 2000
Date of revision:
Contact details of provider:
Postal: U.S. DEPARTMENT OF JUSTICE; ANTITRUST DIVISION, JUDICIARY CENTER BUILDING 555 4TH ST. N.W. WASHINGTON D.C. 20001 U.S.A..
Web page: http://www.justice.gov/atr/
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PRODUCTION ; MARKET STRUCTURE ; REGULATION ; MONOPOLIES ; PUBLISHING;
Find related papers by JEL classification:
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- L43 - Industrial Organization - - Antitrust Issues and Policies - - - Legal Monopolies and Regulation or Deregulation
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
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