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Do Newspaper JOA's Charge Monopoly Advertising Rates? Theory and Evidence

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Author Info
Romeo, C.
Pittman, R.
Familant, N.

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Abstract

Our results seem to provide substantial evidence that joint operating agreement's (JOA) act as constrained rather than unconstrained monopolists in setting ad rates and circulation levels. The constraint of having to produce two dailies binds tightly enough to yield JOA CPM's that are much closer to those of competing papers than those of a single-paper monopolist.

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Publisher Info
Paper provided by U.S. Department of Justice - Antitrust Division in its series Papers with number 00-10.

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Length: 22 pages
Date of creation: 2000
Date of revision:
Handle: RePEc:fth:usjuat:00-10

Contact details of provider:
Postal: U.S. DEPARTMENT OF JUSTICE; ANTITRUST DIVISION, JUDICIARY CENTER BUILDING 555 4TH ST. N.W. WASHINGTON D.C. 20001 U.S.A..
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Web page: http://www.justice.gov/atr/
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Related research
Keywords: PRODUCTION MARKET STRUCTURE REGULATION MONOPOLIES PUBLISHING

Find related papers by JEL classification:
L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
L43 - Industrial Organization - - Antitrust Issues and Policies - - - Legal Monopolies and Regulation or Deregulation
L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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