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The Economic of Politics and the Politics of Economics

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Author Info
Brennan, G.
Abstract

A retail market in which customers repeat purchase is considered. Customers are influenced not only by the price set by the firm, but by their level of disenchantment. Disenchantment measures the degree of customer disaffection in the customer-firm relationship. Changes in price lead to proportional changes in disenchantment. It is demonstrated that when customers possess loss aversion with respect to disenchantment levels, the firm's optimal response is characterised by price rigidity.

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Publisher Info
Paper provided by Tasmania - Department of Economics in its series Papers with number 1996-1.

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Length: 14 pages
Date of creation: 1996
Date of revision:
Handle: RePEc:fth:tasman:1996-1

Contact details of provider:
Postal: UNIVERSITY OF TASMANIA, DEPARTMENT OF ECONOMICS, HOBART TASMANIA 7001 AUSTRALIA.
Phone: +61 3 6226 7672
Fax: +61 3 6226 7587
Web page: http://fcms.its.utas.edu.au/business/ecofin/
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Related research
Keywords: ECONOMIC POLICY

Find related papers by JEL classification:
C70 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - General
C78 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Bargaining Theory; Matching Theory

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This page was last updated on 2008-7-2.

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