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An Exploratory Inquiry on the Antecedents of Prestige Judgments

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Author Info
Czellar, S.
Abstract

How do consumers evaluate the prestige of a person of an object? This paper proposes an empirical exploration of this question from a symbolic interactionist point of view.

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Publisher Info
Paper provided by Ecole des Hautes Etudes Commerciales, Universite de Geneve- in its series Papers with number 2001.10.

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Length: 13 pages
Date of creation: 2001
Date of revision:
Handle: RePEc:fth:ehecge:2001.10

Contact details of provider:
Postal: Suisse; Ecole des Hautes Etudes Commerciales, Universite de Geneve, faculte des SES. 102 Bb. Carl-Vogt CH - 1211 Geneve 4, Suisse
Web page: http://www.hec.unige.ch/
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Related research
Keywords: CONSUMPTION ; BEHAVIOUR;

Find related papers by JEL classification:
D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
D10 - Microeconomics - - Household Behavior - - - General

Statistics
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This page was last updated on 2009-12-16.

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