Advanced Search
MyIDEAS: Login to save this paper or follow this series

Reputation Barriers, Marketing Capacities, and Japaneses Investors' Choice of Entry Strategy Into the US

Contents:

Author Info

  • Shih-fen, C.
  • Ming, Z.
Registered author(s):

    Abstract

    Both researchers and practitioners claim that foreign investors acquire U.S. firms to gain access to reputable brands. There is, however, no empirical evidence to support this argument. This study uses 269 Japanese investments made in the US to test the hypothesis that Japanese investors' decision to acquire U.S. firms depends on both industry-specific reputation barriers and firm-specific marketing capabilities. We have found that Japanese investors are more likely to use acquisitions to enter a U.S. industry in which local competitors have erected higher reputation barriers. Inversely, Japanese investors endowed with more marketing resources are less likely to expand in the US through acquisitions. This study is the first that applies a vector of marketing variables to explain why Japanese manufacturers choose acquisitions over greenfield investments to enter the US.

    Download Info

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below under "Related research" whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Bibliographic Info

    Paper provided by The A. Gary Anderson Graduate School of Management. University of California Riverside in its series The A. Gary Anderson Graduate School of Management with number 96-27.

    as in new window
    Length: 37 pages
    Date of creation: 1996
    Date of revision:
    Handle: RePEc:fth:caland:96-27

    Contact details of provider:
    Postal: The A. Gary Anderson Graduate School of Management. University of California, Riverside. Riverside CA 92521
    Web page: http://www.agsm.ucr.edu/
    More information through EDIRC

    Related research

    Keywords: INVESTMENTS ; ENTERPRISES ; DECISION MAKING;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:fth:caland:96-27. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Thomas Krichel).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.