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Management Excellence in Pflegeeinrichtungen

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Author Info

  • Zeides, Roland
  • Gmür, Markus

    (VMI)

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    Abstract

    Betriebswirtschaftlich erfolgreiche und weniger erfolgreiche Einrichtungen der stationären Altenpflege unterscheiden sich in erster Linie darin, welche Bedeutung sie einer umfassenden Kundenorientierung und einem professionellen Freiwilligenmanagement einräumen. Dagegen scheinen Kosten für Strukturen und Instrumente der Governance, der Planung und Steuerung, im Marketing sowie in der Personalarbeit für die Beschäftigten den betriebswirtschaftlichen Nutzen zu übersteigen. Das zeigt eine Untersuchung von 30 Einrichtungen der stationären Altenpflege unter dem Dach des Diakonischen Werks in Württemberg.

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    Bibliographic Info

    Paper provided by Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland in its series FSES Working Papers with number 438.

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    Length: 9 pages
    Date of creation: 03 Dec 2012
    Date of revision:
    Handle: RePEc:fri:fribow:fribow00438

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    Related research

    Keywords: Kundenorientierung; Professionalisierung; Nonprofit-Organisation;

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