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Strategie unter Unsicherheit

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  • Rohe, Anna
  • Grünig, Rudolf
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    Abstract

    Unsicherheit und Wandel sind heute beinahe Selbstverständlichkeiten. Trotzdem stellen sie die Unternehmen vor grosse Herausforderungen. Insbesondere die langfristige strategische Ausrichtung ist im Kontext von Unsicherheit und Wandel eine anspruchsvolle Aufgabenstellung. Das vorliegende Working Paper basiert auf zwei Artikeln zu Unsicherheit, Branchenwandel und strategischem Verhalten. Es setzt sich zuerst kritisch mit den drei Konstrukten auseinander. Anschliessend werden die Konstrukte miteinander verknüpft. Das Working Paper bildet die Basis für eine empirische Untersuchung.

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    File URL: http://doc.rero.ch/lm.php?url=1000,44,2,20111201140405-ZV/WP_SES_412.pdf
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    Bibliographic Info

    Paper provided by Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland in its series FSES Working Papers with number 412.

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    Length: 20 pages
    Date of creation: 01 May 2010
    Date of revision:
    Handle: RePEc:fri:fribow:fribow00412

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    Related research

    Keywords: Strategie ; Unsicherheit ; Branchenwandel;

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