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The (marginal) cost of technology adoption: A cost-effectiveness analysis of Digital Green’s video-mediated agricultural extension approach in Ethiopia

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  • Bernard, Tanguy
  • Makhija, Simrin
  • Spielman, David J.
  • Abate, Gashaw T.

Abstract

Since 2014, Digital Green and the Government of Ethiopia have been piloting a video-mediated approach to agricultural extension provision. The approach aims to increase the growth rate of yields and output for major food staples by encouraging farmers to adopt productivity-enhancing agricultural technologies and practices. The video-mediated extension approach is highlighted by three integrated components: production of short, localized video content, screening videos in group sessions facilitated by extension agents, and verification of the uptake of the target technologies and practices. A key tenet of this approach is its ability to increase adoption rates at a relatively low cost per farmer.

Suggested Citation

  • Bernard, Tanguy & Makhija, Simrin & Spielman, David J. & Abate, Gashaw T., 2019. "The (marginal) cost of technology adoption: A cost-effectiveness analysis of Digital Green’s video-mediated agricultural extension approach in Ethiopia," Project notes May 2019, International Food Policy Research Institute (IFPRI).
    • Handle: RePEc:fpr:prnote:pnmay2019
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    Keywords

    ETHIOPIA; EAST AFRICA; AFRICA SOUTH OF SAHARA; AFRICA; extension activities; innovation adoption; yields; productivity; capacity building; technology adoption; video technology;
    All these keywords.

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