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Browsing to Borrow: "Mom & Pop" Small Business Perspectives on Online Lenders

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  • Barbara J. Lipman
  • Ann Marie Wiersch

Abstract

This report examines small business owners' perceptions of online lenders and their understanding and interpretation of the information that online lenders use to describe their credit products.

Suggested Citation

  • Barbara J. Lipman & Ann Marie Wiersch, 2018. "Browsing to Borrow: "Mom & Pop" Small Business Perspectives on Online Lenders," Reports and Studies 4139, Board of Governors of the Federal Reserve System (U.S.).
    • Handle: RePEc:fip:g00002:4139
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    File URL: https://www.federalreserve.gov/publications/small-business-perspectives-on-online-lenders.htm
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