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Advertising, market power and non-price competition: evidence from commercial banking

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Author Info
John D. Wolken
Frederick W. Derrick

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Abstract

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Publisher Info
Paper provided by Board of Governors of the Federal Reserve System (U.S.) in its series Working Papers in Banking, Finance and Microeconomics with number 86-3.

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Date of creation: 1986
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Handle: RePEc:fip:fedgwf:86-3

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Related research
Keywords: Banks and banking ; Advertising;

Cited by:
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  1. Robert DeYoung & Evren Örs, 2004. "Advertising and pricing at multiple-output firms: evidence from U.S. thrift institutions," Working Paper Series WP-04-25, Federal Reserve Bank of Chicago. [Downloadable!]
  2. Örs, Evren, 2006. "The Role of Advertising in Commercial Banking," CEPR Discussion Papers 5461, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
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This page was last updated on 2009-12-6.


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