An Essay on the Relationship between "Cool Japan" and Trade Policy (Japanese)
AbstractAlthough the Cool Japan policy consists mostly of export promotion policies and thus is deeply related to trade policy, its trade-related issues have not been investigated in detail. If Japan is to further such export promotion policies, however, it is inevitable that these issues must be managed. This paper thus discusses how such export promotion policies could be understood from a trade policy perspective. This paper first takes an overview of the Cool Japan export promotion policies (backgrounds, definitions, objectives, approaches, examples, evaluations, etc.), and then proposes trade-related issues to be considered when driving them forward. Such issues include (1) how the "purpose" of the Cool Japan export promotion policies, i.e. the spread of Japan's lifestyle and values to the world's consumers, might be disputed by other countries; (2) Cool Japan export promotion policies suggest that the long-accepted dichotomy of promoting free trade in cultural goods/services versus protecting cultural diversity is, in fact, not a trade-off, and that Japan may be able to act as a "third party" in trade negotiations for cultural goods/services to achieve both at the same time; (3) "Corporate foreign policy"—which is proposed to be necessary in forming truly effective World Trade Organization (WTO) related trade policy—might also be indispensable in forming truly effective Cool Japan export promotion policies.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Research Institute of Economy, Trade and Industry (RIETI) in its series Discussion Papers (Japanese) with number 13051.
Length: 27 pages
Date of creation: Jul 2013
Date of revision:
Contact details of provider:
Postal: 11th floor, Annex, Ministry of Economy, Trade and Industry (METI) 1-3-1, Kasumigaseki Chiyoda-ku, Tokyo, 100-8901
Web page: http://www.rieti.go.jp/
More information through EDIRC
This paper has been announced in the following NEP Reports:
- NEP-ALL-2013-08-05 (All new papers)
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (NUKATANI Sorahiko).
If references are entirely missing, you can add them using this form.