Fighting Junk Food Marketing to Kids
AbstractIn the recent years a vast range of ready-made food selling companies and fast food joints have cropped up in the markets. This paper analysis the effect of marketing strategies of such companies on young children. It also suggests some methods to tackle the problem of junk-food adddiction and obesity.
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Bibliographic InfoPaper provided by eSocialSciences in its series Working Papers with number id:3259.
Date of creation: Dec 2010
Date of revision:
Note: Institutional Papers
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Web page: http://www.esocialsciences.org
children; overweight; junk food; marketing; advertising; kids; parents; obesity; adolescents; diabetes; nutrition; inactivity;
This paper has been announced in the following NEP Reports:
- NEP-AGR-2010-12-11 (Agricultural Economics)
- NEP-ALL-2010-12-11 (All new papers)
- NEP-MKT-2010-12-11 (Marketing)
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