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Data quality in telephone surveys and the effect of questionnaire length: a cross- national experiment

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  • Roberts, Caroline
  • Eva, Gillian
  • Allum, Nick
  • Lynn, Peter

Abstract

Respondents in long telephone survey interviews may adopt satisficing strategies as they approach the end of the questionnaire (Holbrook, Green and Krosnick, 2003). However, there is inconsistency regarding the relationship between questionnaire length and different forms of satisficing. We investigate whether long questionnaires are associated with a reduction in response quality using data from a cross-national survey experiment. Sample members were randomly assigned to interviews of 60, 45 or 30 minutes. We compare responses to attitudinal measures from a module on happiness and well-being, which was asked at different points in the interview in each of the three groups.

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Bibliographic Info

Paper provided by Institute for Social and Economic Research in its series ISER Working Paper Series with number 2010-36.

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Date of creation: 09 Nov 2010
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Publication status: published
Handle: RePEc:ese:iserwp:2010-36

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Postal: Publications Office, Institute for Social and Economic Research, University of Essex, Wivenhoe Park, Colchester, Essex CO4 3SQ UK
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Cited by:
  1. Lynn, Peter, 2013. "Longer interviews may not affect subsequent survey participation propensity," Understanding Society Working Paper Series 2013-07, Understanding Society at the Institute for Social and Economic Research.

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