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New Survey Methods

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  • de Jong, M.G.

Abstract

Surveys are widely used by scholars, companies, and public policymakers to generate invaluable insights. Despite the popularity of surveys, there are several biases that can affect the validity of self-reported data. In his inaugural address, Martijn de Jong discusses how new survey methods can help to extract valid information from surveys. Several examples are presented that showcase the relevance of better research design and careful statistical modeling of the response process. In addition, De Jong addresses some commonly held perceptions about the ability to make causal inferences with survey data.

Suggested Citation

  • de Jong, M.G., 2013. "New Survey Methods," ERIM Inaugural Address Series Research in Management EIA-2013-053-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
    • Handle: RePEc:ems:euriar:40379
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    Keywords

    causality; common method bias; common method variance; cross-cultural; item response theory; scale usage; response styles; sensitive questions; social desirability; surveys;
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