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Re-Opening the Silk Road to Transform Chinese Trade

Author

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  • Ning, M.
  • McAleer, M.J.

Abstract

Under anti-globalization and isolationism, China is seeking to portray itself as a new leader for globalization under the banner of the Silk Road initiative. Meanwhile, China’s traditional and comparatively advantaged industry, silk, has faced dire predicaments and challenges for long time, and needs a transformation in terms of initiatives. Throughout history, the prosperity arising from silk was supposed to represent a microcosm of Chinese society. This paper searches the breakthrough point to improve the current dilemma of Chinese silk enterprises; uses a Case Study for inductive reasoning that is feasible for marketing strategies; and provides a strategy to help Chinese silk enterprises to transform their market positioning and operating modes to obtain better development opportunities. The paper also analyzes the new external environment based on the “One Belt, One Road” principle, which is of crucial importance for the implementation of new marketing strategies.

Suggested Citation

  • Ning, M. & McAleer, M.J., 2017. "Re-Opening the Silk Road to Transform Chinese Trade," Econometric Institute Research Papers EI2017-12, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
    • Handle: RePEc:ems:eureir:100163
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    References listed on IDEAS

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    1. Michael McAleer & Ning Mao, 2017. "Theravada Buddhism and Thai Luxury Fashion Consumption," Journal of Reviews on Global Economics, Lifescience Global, vol. 6, pages 58-67.
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    Cited by:

    1. Chia-Lin Chang & Michael McAleer & Jiarong Tian, 2019. "Modeling and Testing Volatility Spillovers in Oil and Financial Markets for the USA, the UK, and China," Energies, MDPI, vol. 12(8), pages 1-24, April.

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    More about this item

    Keywords

    China; Silk; Company Strategy; National Strategy; Transformation; Chinese Trade;
    All these keywords.

    JEL classification:

    • O24 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Trade Policy; Factor Movement; Foreign Exchange Policy
    • P33 - Political Economy and Comparative Economic Systems - - Socialist Institutions and Their Transitions - - - International Trade, Finance, Investment, Relations, and Aid
    • Q27 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Issues in International Trade

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