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B2B e-Marketplaces: Percepción de la Propuesta de Valor en un Mercado Incipiente

Author

Listed:
  • Enrique Dans

    (Instituto de Empresa)

Abstract

(WPE14/02 Clave pdf) El comercio entre empresas a través de Internet, o comercio B2B, es un área de desarrollo incipiente en el que muy pocas cosas están demostradas. Las propuestas de valor para las empresas inciden en áreas como la formación de mercados más eficientes, acceso a más proveedores y/o clientes, o incluso ganancias de eficiencia en procesos internos. Pero la percepción y valoración que tienen las empresas de esas propuestas de valor hasta ahora no ha sido estudiada de manera empírica. En este estudio se encuesta a 152 grandes empresas españolas para conocer sus percepciones acerca de estas propuestas y como su grado de aproximación al fenómeno del comercio electrónico B2B.

Suggested Citation

  • Enrique Dans, 2002. "B2B e-Marketplaces: Percepción de la Propuesta de Valor en un Mercado Incipiente," Working Papers Economia wpe02-14, Instituto de Empresa, Area of Economic Environment.
    • Handle: RePEc:emp:wpaper:wpe02-14
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    File URL: http://latienda.ie.edu/working_papers_economia/WPE02-14.pdf
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