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Dynamism and complexity as antecedents of the knowledge strategy in product development

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  • ELENA REVILLA

    (Instituto de Empresa)

Abstract

Focusing on product development, this study extends the understanding of the environment-strategy framework and investigates the relative effect of two classical environmental variables, dynamism and complexity, on the knowledge strategy. Adopting a knowledge-based view, and assuming that the strategy´s locus is knowledge creation -exploration- and knowledge application -exploitation-, the study suggests that the development of a knowledge strategy is a managerial strategic choice that is related to the environment. The results of a survey on product development managers indicate that product development efforts operating in highly dynamic environments mostly pursue exploratory strategies.

Suggested Citation

  • Elena Revilla, 2008. "Dynamism and complexity as antecedents of the knowledge strategy in product development," Working Papers Economia wp08-15, Instituto de Empresa, Area of Economic Environment.
    • Handle: RePEc:emp:wpaper:wp08-15
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